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Upgrades, downgrades, new business and churn

We go over what these metrics mean in the Renewal Rate System Report

Christian Dreyer avatar
Written by Christian Dreyer
Updated over a month ago

After picking a time period of your choice, the Renewal Rate will give you a quick overview of your basic SaaS metrics. It'll look something like this:

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You can click each box to learn more about the accounts that fell into each KPI.

Base - means the Renewal Base, which are all of the Licenses coming up for renewal during that period.

Renewal - means the accounts/subscriptions that actually were renewed during that period.

Upgrade - means the accounts/subscriptions that were up-sold, cross-sold, or were upgraded during that period.

New Biz - means the accounts/subscriptions that were net new during that period (new sales).

Downgrades - means the accounts/subscriptions that were downgraded - subscriptions that had an MRR decrease during the time period.

Churn - means the accounts/subscriptions that was lost.

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