Customer work is often deep - you run workflows, plan activities, track licenses and renewal cycles, collaborate on projects, manage assets. All of this should be replicable on your customer platform, to ensure you have a single view of the customer.
There are three models to support the deeper ends of customer work.
Campaigns: to manage campaigns you are running inside companies, e.g., to drive adoption or to deepen stakeholder relations
Objectives: being very clear and focused on your goals with customers is critical, and now you can track objectives and the health per objective
Workspaces: if you work with sub-instances at your customers, e.g., connecting with different departments or with different versions of your product (think like a Workspace in Slack), then this is the model to track that engagement!
Further details
You can have multiple Campaigns/Objectives/Workspaces per Company
You can create custom fields, and roll up these values to the Company level using formula fields (e.g., "Objective Health" to use as part of Company Health Score)
You can rename these models in the front end
You cannot attach metrics (time-series data) to them
You can use them in integrations, e.g., to bring over data from Salesforce
Reach out to your CSM if you want to hear more about how these models can help! These models are not available by default in any plan.